Hyundai turns to "Desperation Marketing"
Wed, 07 Jan 2009 00:12:42 -0800
In a move that could be looked at as either innovative or desperate, Hyundai announced today that it would cover the depreciation on any returned, leased, or financed vehicle for the first 12 months to customers who find themselves unable to make their car payments due to job loss or relocation.
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